My mom hates sports. Just HATES it. You have no idea how happy she was that I chose playing the piano over hockey. (not actual mom) But, though she hates it, (and I mean like totally hates it) she understands the benefits of sports, especially for kids. The comradery, the skills learned working as a team, the physical and mental benefits of exercise. The biggest obstacle is that sports can be quite expensive and many teams lack the financial support to equip the players, and

When speaking about sponsorship, one of my questions to the audience is: Who is the title sponsor of the Toronto Indy? The last session every answer was Molson. I was so happy with that answer because every person was wrong. The correct answer is Honda. So, why was I so happy about this wrong answer? Why did I thank everyone for making this mistake? It proved to them that brand recognition worked better than they could ever imagine. Molson had not been the title sponsor for t